The Division of Marketing Affairs is responsible for developing and maintaining programs to support current membership and recruit new members. We also act as a liaison to local affiliates and coordinate communications and selected activities directed toward the general public and health professionals. If you are interested in assessing the current needs of our membership or have ideas for how to support or grow our membership, consider joining Marketing Affairs. The Division of Marketing Affairs meets every third Tuesday of the month at 8:00 am via conference call.
Marketing Affairs wants to feature you on our social media page! Answer one of our featured questions, upload a photo and you could be featured in our next spotlight! Social Media Spotlight Questionnaire
Responsibilities of the Division of Marketing Affairs
Perform an annual membership needs assessment.
Recruit and retain membership for the ICHP.
Assist Regional Directors in the development of local affiliates.
Interpret principles and ethics of the Council.
Market ICHP initiatives to target audiences.
Coordinate communication regarding publications, training programs, and educational programs.
Organize membership drives in conjunction with ASHP membership drive.
Reviews and revises as necessary application form for membership.
PEARLS - New in 2020 The Public Education
& Awareness outReach pubLication Subcommittee
(PEARLS) is the latest addition to ICHP publishing opportunities. A Subcommittee for the Division of Marketing
Affairs, the goal for PEARLS’ volunteers is to present health information to
the general public, in helpful and understandable ways, while also showcasing
the role of the pharmacist in healthcare. See Scott Drabant's PEARLS article here for detailed information.